Genesis 35:3-7

and let’s arise and go up to Bethel, and I will make an altar there to God, who answered me on the day of my distress and has been with me wherever I have gone.”

So they gave Jacob all the foreign gods which they had and the rings which were in their ears, and Jacob hid them under the oak which was near Shechem.

As they journeyed, there was a great terror upon the cities which were around them, and they did not pursue the sons of Jacob.

So Jacob came to Luz (that is, Bethel), which is in the land of Canaan, he and all the people who were with him.

Then he built an altar there, and called the place El-bethel, because there God had revealed Himself to him when he fled from his brother.